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Logo System
A friendly, rounded wordmark with a directional arrow built into the negative space — designed to feel fast without feeling aggressive.
"Connecting Every Step" — a full identity system for a last-mile delivery and logistics brand, built to work everywhere from a courier's cap to the side of a shipping container.
A friendly, rounded wordmark with a directional arrow built into the negative space — designed to feel fast without feeling aggressive.
The identity was applied across the delivery fleet and shipping containers, plus the cardboard boxes that reach the customer's door.
On the ground, the brand shows up in courier uniforms and on the customer-facing app, where a live map keeps every delivery trackable from pickup to your door.
Rounding out the system, a small run of branded merch for the team and for customer giveaways.
