01
Logo & Business Card
The mark pairs a bus silhouette with a rising sun arc — built bold enough to read at a glance from the roadside.
Brand identity for a regional bus and taxi service — a logo built around movement and a route line, carried through onto signage, uniforms, and the fleet itself.
The mark pairs a bus silhouette with a rising sun arc — built bold enough to read at a glance from the roadside.
From there the identity moved onto physical touchpoints — dimensional wall signage for depots and embroidered uniforms for staff.
The final and most visible touchpoint — the mark applied across the taxi fleet itself, so every passenger sees the brand before they even get in.
