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Logo
The identity starts with the mark itself — a pair of glasses built into the "V," paired with a bold wordmark. Before anything else was built, the logo was tested across materials to make sure it held up in the real world.
A full brand build for a mobile optometry practice — from first logo sketch through to a booking-ready website. The project moved in order: identity first, printed collateral next, digital presence last.
The identity starts with the mark itself — a pair of glasses built into the "V," paired with a bold wordmark. Before anything else was built, the logo was tested across materials to make sure it held up in the real world.
With the mark locked in, it moved onto print — a contact card for the optometrist and a thank-you card to send home with every customer.
The mark then carried onto everyday items the practice hands out and wears — a cleaning cloth for every pair of glasses sold, a branded carry bag, and staff apparel.
A set of campaign posters followed, built around the offers and promotions the practice runs — student specials, house calls, and seasonal discounts — all in the same visual language as the logo.
The last step was bringing it online — a multi-page booking site with a step-by-step exam scheduler, a services breakdown, and a gallery of the practice in action.
Visit Live Site →
Once the site shipped, our final step was a matching invoice and quote template — so every piece of paperwork the practice sends out still looks and feels like Vision Voyage, right down to the last line item.